Anti-tobacco advocates just had another big win: New York, California, and several other states reached a settlement worth nearly $500 million against e-cigarette maker Juul Labs.

How can states use these funds for public health good? And how is the truth initiative helping to spread messages about the dangers of vaping?

Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past. Experts credit it for helping significantly reduce teen cigarette use in the last 20 years.

Mark Masselli and Margaret Flinter discuss their approach with CEO and president Robin Koval. 

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