Dr. BJ Fogg, Director of the Persuasive Technology Lab, Stanford University

WEDNESDAY, JULY 25, 2012

This week, Mark and Margaret speak with Dr. BJ Fogg, Director of the Persuasive Technology Lab at Stanford University, and author of Persuasive Technology: Using Computers to Change What We Think and Do. Dr. Fogg discusses how computers can change and motivate people and the potential for mobile health technologies to greatly impact health outcomes.

To download a full transcript of this episode, click here.

To download audio file, click here.

Dr. BJ Fogg, Director of the Persuasive Technology Lab, Stanford University Image
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